Green Smoke Sponsors NASCAR Driver T.J. Bell

I just saw this when I was flipping through my normal online news sites this morning, and sent an email over to my contact with Green Smoke to check the validity of it, and the electronic cigarette industry is about to get some huge visibility in the sports world.

While some e-cigarette brands are buying adspace on the internet or positioning kiosks throughout malls, Green Smoke is putting their advertising dollars where they’re sure to get a lot of eyeballs – beginning later this month, you’ll be able to see Green Smoke at NASCAR races as they are now sponsoring T.J. Bell in the Sprint Cup Series.  If you’re not familiar with Sprint Cup, it’s home to Jeff Gordon, Jimmie Johnson, Kyle Busch – the biggest names in the sport.  This is where the big boys come to race.

The Green Smoke #50 car will make its debut on May 29th at the Coca Cola 600, the longest race in the NASCAR circuit, at Charlotte Motor Speedway.

From the press release about Green Smoke’s big news:

“One of the world’s signature televised sporting events, NASCAR’s Coca-Cola 600 is the ideal global platform to showcase the partnership of Green Smoke® and T.J. Bell, a talented NASCAR driver who is making the move to NASCAR’s premiere division, the Sprint Cup Series,” states Steven Arnold, VP of Marketing & Customer Satisfaction for Green Smoke®, an industry leader in providing an authentic, alternative smoking experience.

This is huge news for Green Smoke and a big boost to the electronic cigarette industry.  No vapor cig brand has ever had this kind of marketing before and I think it’s going to get a lot of notice.  I know that T.J. Bell isn’t among the elite when it comes to NASCAR drivers but, hey, anything can happen — could you imagine if the Green Smoke car were to end up in the winner’s circle?!  They’ll have at least three chances to do it, as Green Smoke has committed to three Sprint Cup Series races this year.

I kicked my nasty cigarette smoking habit by using electronic cigarettes.  As I mention on my homepage, Green Smoke was the brand that I first tried out when making the change to vapor cigarettes, and they’re still among my favorites.  And as I love to watch NASCAR, it’s the best of both worlds!


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